Whether you need help with crafting blog or Facebook posts, getting your business found on Google, advertising, identifying your target audiences, or you’re starting from the ground floor, I can help. Let’s discuss what you need and develop a statement of work that’s both successful and affordable.
Digital Strategy and Copywriting
I’ve crafted content on a variety of topics for online marketing firms and private clients, both B2B and B2C, including Fortune 50 companies. Have produced everything from compelling evergreen web pages to video scripts, social media messaging to news articles. Style is straight-forward, clear, and compassionate. I meet deadlines.
Search Optimization and Online Advertising (cpc)
Along with significant experience writing findable, user-friendly, and search-optimized content, I’ve designed and implemented campaigns to strategically increase the search profiles of companies and products. I’ve managed digital advertising efforts for for-profit companies, overseeing multiple targeted campaigns and managing substantial daily/monthly budgets, monitoring KPIs and adherence to campaign goals.
I’m Adwords Certified.
Here are a few of the sites I’ve produced, including helping with identification and development of business goals, content production, and promotions. Site goals range from presenting the breadth of services available from an association while honoring a coherent visual identity, advocating for and educating about public schools, and soliciting interest in corporate partnerships.
I have extensive experience in setting up, configuring, and evaluating website analytics through Google Analytics and WebTrends. You need to know if your marketing efforts are leading to conversions, which efforts are the most effective, and with which audiences. I’ll help you set up the services and create reports that answer the right questions for successful decisionmaking.